IVE’s pre-release song “Kitsch” tops music charts and MV trends worldwide

Girl group IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) has swept various music charts with their pre-release song, “Kitsch”.

As of March 28th, the pre-release song “Kitsch” from IVE‘s first full album “I’ve IVE” has ranked 1st on the YouTube’s “Music Video Trending Worldwide” chart.

The “Music Video Trending Worldwide” chart ranks videos based on the combined views of MV and stage performances from artists around the world. With “Kitsch”, IVE proudly claimed the top spot on this chart.

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In particular, capturing the hearts of global fans, the “Kitsch” MV has surpassed 9.21 million views in just 23 hours since its release, approaching 10 million views. Furthermore, it also achieved the honor of ranking 1st on YouTube Korea’s trending videos chart (as of 5 PM on March 28th).

IVE’s pre-release song “Kitsch” is a fun track with a strong beat and bassline, accompanied by diverse instruments. The catchy and surprising hook is the main point of the song. Combining various lively sounds, it delivers an exciting sensation, allowing listeners to feel IVE’s elegance and unexpected charm.


In addition, with the release of “Kitsch” on March 27th, IVE not only dominated the top spots on major Korean music sites, but also recorded excellent results on various overseas charts. IVE is signaling an extraordinary comeback with its record-breaking MV popularity alongside their “music chart queen” status.

On the other hand, IVE will make a comeback with their first full album, “I’ve IVE”, on April 10th.

Source: Daum

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