Lisa made an official announcement that she founded the label LLOUD on her account on February 8th.
Introducing her new home LLOUD through her Instagram, the BLACKPINK member said, “It’s a platform to showcase my vision in music and entertainment”, adding “Join me on this exciting journey to push through new boundaries together.”
Since the announcement until the 11th, Lisa has posted photos and videos of promotional billboards for LLOUD in numerous places, including theaters in the US, on her account.
Lisa’s group BLACKPINK successfully completed “BORN PINK”, the largest world tour of a K-pop girl group, then communicated with global fans by headlining large music festivals, such as Coachella in the US and Hyde Park in the UK. After the concert tour, Lisa and BLACKPINK members agreed to extend their contract with YG Entertainment to continue group activities but perform solo schedules separately through individual labels.
In the meantime, Lisa is also rumored to be dating Frédéric Arnault, a French businessman and son of the Chairman of LVMH Group, which owns various global luxury brands such as Louis Vuitton, Celine, and Bvlgari.