“Global Fashion Icon” BLACKPINK Lisa revealed as the No.1 influencer at Paris Fashion Week

BLACKPINK Lisa impressed everyone with her huge influence as a global fashion icon.

According to overseas media Cloud on October 10th (local time), Lisa ranked No.1 in the chart of influencers at Men’s/Women’s Clothing SS 23 Paris Fashion Week based on Earned Media Value (EMV).

EMV is the value that shows the impact of social media content in terms of cost. The larger the number is, the more advantageous the value is to create advertising effects. This figure has great influence in the fashion industry.

Accordingly, Lisa topped the chart with a total of $29 million EMV under the brand CELINE. 

It is noteworthy that Lisa has contributed to the 955% surge in CELINE’s EMV level as the brand’s global ambassador. 

Following Lisa, Dior ambassador Jisoo came in 2nd with $22.4 million EMV. Meanwhile, Saint Laurent ambassador Rosé and Channel ambassador Jennie ranked No.4 and No.6, respectively. BTS V, who recently made headlines for his dating rumors with Jennie, was named in 5th place.

Source: daum