Girl group NewJeans shone in popularity by rising to the top of the August 2023 Idol Group Brand Reputation rankings.
On August 15th, it was reported that NewJeans ranks 1st in the August 2023 Idol Group Brand Reputation analysis results, which is based on big data announced by the Korea Corporate Reputation Research Institute.
Meanwhile, BTS follows in 2nd place and IVE places 3rd.
For the analysis of August 2023 Idol Group Brand Reputation, Korea Corporate Reputation Research Institute extracted 88,715,789 pieces of Idol Group Brand big data from July 15th to August 15th, 2023. This is an increase of 14.98% compared to the total Idol Group Brand big data of 77,159,626 pieces in July.
NewJeans, which recorded 1st place in the August 2023 Idol Group Brand Reputation, has participation Index 1,222,836, media Index of 2,603,624, communication Index of 2,793,165, and community Index 3,381,402. This results in a total brand reputation Index of 10,001,027, a 67.47% increase compared to the brand reputation index of 5,971,913 in July,
Regarding this, Korea Corporate Reputation Research Institute’s Director, Gu Chang Hwan, stated, “In link analysis, NewJeans’ brand showed high scores in ‘participating’, ‘performing’, and ‘recording’. Meanwhile, in keyword analysis, ‘Jamboree’, ‘Billboard’, and ‘Super Shy’ received high scores.”
BTS comes in 2nd place with a brand reputation index of 6,497,937, consisting of the participation index of 513,030, media index of 1,027,625, communication index of 2,084,530, and community index of 2,872,752. Compared to the Brand Reputation Index of 6,773,406 in July, it decreased by 4.07%.
3rd place belongs to IVE, which records a brand reputation index of 4,895,215. Among these, the participation index was 653,366, media index 823,455, communication index 1,621,137, and community index 1,797,257. Compared to IVE’s Brand Reputation Index of 3,982,683 in July, there was an increase of 22.91%.
SEVENTEEN places 4th with a brand reputation index of 4,522,941. The group has a participation index of 595,938, media index of 863,607, communication index of 1,207,263, and community index of 1,856,133. In July, it recorded a Brand Reputation Index of 3,524,694, making for a 28.32% increase.
In 5th place is ZEROBASEONE (also known as ZB1) with a brand reputation index of 3,563,668, Out of these, the participation index accounts for 593,292, media index 749,294, communication index 1,082,213, and community index 1,138,868.
On the other hand, the Top 20 of August 2023 Idol Group Brand Reputation rankings, in sequential order, are as follows: NewJeans, BTS, IVE, SEVENTEEN, ZEROBASEONE, BLACKPINK, NCT, LE SSERAFIM, (G)I-DLE, EXO, INFINITE, ITZY, Oh My Girl, The Boyz, MONSTA X, Stray Kids, SHINee, Girls’ Generation, TWICE, Mamamoo, and aespa.
Source: Daum
