Estimated amount YG spent on running ads for BABYMONSTER
YG has been actively promoting BABYMONSTER through YouTube ads, spending generously to achieve record-breaking views.
In K-pop, the marketing game is as crucial as the music itself. For YG, this is especially true with their recent activities to promote the rookie girl group, BABYMONSTER, into the limelight through strategic advertising campaigns.
Before and after their debut, YG spared no effort in flooding YouTube with ads, aiming to rack up staggering view counts for BABYMONSTER. Notably, they didn’t limit ads to just the main music videos; virtually every video associated with the group received promotional boosts.
The analysis by daisuki revealed a staggering range of 257.5 million to 273.5 million ads across six BABYMONSTER videos, including hits like “Stuck In The Middle” and “Batter Up,” along with alternate versions and “Dream.”
However, the cost of YouTube advertising isn’t a fixed figure. It hinges on factors like format, timing, and location, not to mention the fierce competition. Assuming YG opted for a Cost Per View (CPV) model—paying for each view—we’re looking at an average cost of around $0.05 per view. Crunching the numbers, YG’s investment in ads for those six videos totals a staggering $13 million, equivalent to approximately 17.5 billion won.
To give a benchmark, HYBE’s investment in launching NewJeans amounted to 16.1 billion won, while a smaller group like FIFTY FIFTY spent around 8 billion won on its debut and initial six months of activities. Clearly, YG’s dedication to promoting BABYMONSTER knows no bounds.
Considering YG’s annual revenue of 569.2 billion won and a profit of 86.9 billion won, it’s evident they’re willing to allocate a substantial chunk of their earnings to securing BABYMONSTER’s success. This underscores YG’s confidence in the group’s potential.
