K-Pop

BLACKPINK’s Contract Renewal+BABYMONSTER On Billboard Charts: Can YG Finally Laugh Now?

YG Entertainment avoided the worst situation.

This is because the company has finally renewed BLACKPINK’s group contract. However, since the renewal of Jennie, Jisoo and Lisa’s individual contracts is still uncertain, some say that it is still a “half-half situation.”

YG Entertainment (hereinafter referred to as YG) announced on December 6th, “After careful discussion with BLACKPINK, we signed an exclusive contract for its group activities based on strong trust.”

Yang Hyun-suk, YG’s executive producer, said, “I’m happy to continue our relationship with BLACKPINK. In the future, BLACKPINK will do its best to shine more brilliantly in the global music market as well as as the K-pop artist scene, and we give our unwavering support and trust in their actions.” According to YG, BLACKPINK plans to meet fans around the world through various activities such as the release of new albums and world tours.

The news of Black Pink’s renewal of contract has also changed YG’s stock price, which had been on red light. As of 1:45 p.m. on the 6th, it was traded at 60,800 won. This is a 26.67% increase from the previous day. YG Entertainment’s stock price has been on the decline for the past three months, falling to the 50,000 won level when the possibility of BLACKPINK failing to renew its contract was raised.

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BlackPink’s renewal of its group activities put out the urgent fire, but the renewal of the individual contract with Jennie, Jisoo and Lisa has yet to be confirmed. Earlier, Lisa was rumored to have rejected an offer of 50 billion won, and some speculated that Jennie and Jisoo would set up an agency to continue their individual activities.

Meanwhile, YG’s rookie girl group BABYMONSTER, which was introduced seven years after BLACKPINK, also made its name on the Billboard chart. According to the latest chart released by Billboard on the 5th (local time), BABYMONSTER’s debut digital single “BATTER UP” ranked 101st and 49th on the Billboard Global 200 and Billboard Global charts, respectively.

The achievement was made eight days after its debut on April 27. In addition, “BATTER UP” topped iTunes’ song charts in 21 countries right after its release, and topped China’s QQ Music Index Chart, Upward Daily Chart, and KPOP Weekly Chart.

Moreover, the music video for “BATTER UP” recorded 22.59 million views in a single day, setting a new record for a rookie K-pop group. However, as of the afternoon of the 6th, the song could not be found on the Melon Top 100, showing the Korean public’s cold reaction.

Fans’ attention is focusing on YG’s future moves with BLACKPINK and BABYMONSTER.

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