Here are the top K-Pop girl groups in terms of brand value rankings, for the month of August!
According to the Korea Institute of Corporate Reputation’s big data analysis, the top 3 K-Pop girl groups based on brand value are: BLACKPINK, aespa and Red Velvet.
BLACKPINK topped the list with a brand reputation index of 3,243,108 with a participation index of 255,068; a media index of 1,186,510; a communication index of 537,714; and a community index of 1,263,816. Compared with the group’s brand reputation index of 3,556,492 in July, it fell by 8.81%.
Meanwhile, coming in second, aespa has a brand reputation index of 2,708,017 with a participation index of 513,944; media index of 978,774; communication index of 638,546 and community index of 576,753. Compared to their brand reputation index of 4,900,542 in July, it fell by 44.74%.
Red Velvet came in 3rd place with a brand reputation index of 2,493,441. Compared with the brand reputation index of 2,226,485 in July, it increased by 11.99%.
TOP 30 brand value rankings for Kpop girl groups for the month of August:
