Boy group TREASURE is performing well on YouTube.
The music video of TREASURE’s new title song “JIKJIN,” released at 6 p.m. on February 15th, surpassed 10 million views on YouTube at 3:20 p.m. on Feb 16th.
They obtained this record about 21 hours after the MV was released. This is the fastest increase in views among TREASURE’s existing music videos.
The music video of “JIKJIN” drew attention with bold support from the group’s agency YG Entertainment. They have spent so much effort aiming for perfection, spending as much as 500 million won on production costs. It was directed by Lee Sang-yoon, a former Mnet star producer recruited by YG.
The unveiled music video went viral among global fans for its sensuous visual beauty and scale. The responses mostly said that the combination of TREASURE’s youth and spirit through the colorful supercar race and the catchy hip-hop swag gave a thrilling thrill.
Meanwhile, TREASURE’s first mini-album “THE SECOND STEP: CHAPTER ONE” topped the worldwide album chart on the first day of its release, ranking first on iTunes charts of 30 countries and regions. It has also settled at the top of the iTunes chart in the U.S., the world’s largest pop market, proving TREASURE’s wide popularity.
“JIKJIN” ranked first in Japan’s Line Music Top 100, Rakuten Music’s real-time chart, Apple Music, iTunes, AWA’s Soaring Ranking, and mu-mo download ranking.
