Major brands have collaborated with NewJeans in their creative and eye-catching marketing strategies
Riot Games, the creator of the popular League of Legends, recently featured NewJeans’ name and made a reference to them in the patch notes that read, “New patch, NewJeans, new changes”. This is the first time they’ve ever mentioned a K-pop act through this.
In addition, a few days ago, Riot Games unveiled images of iconic League of Legends characters, such as Nasus, Renekton, and Azir, sporting stylish jeans.
Riot Games isn’t the only brand referencing NewJeans. McDonald’s, for example, transformed their iconic “M” logo into a pair of adorable bunny ears, while Apple subtly incorporated another leaf above its apple logo, resembling a bunny’s ears.
Coca Cola also featured the NewJeans binky bong logo on their beverage cans. All these brands have managed to captivate consumers with their collaborations with the trending girl group NewJeans.
