Previously on February 8, BLACKPINK’s Lisa announced her new personal label, LLOUD. With the label, Lisa will have more freedom with regards to her individual schedules, showing her true color with future activities.
Prior to Lisa, fellow BLACKPINK member Jennie also established her own label, ODD ATELIER, back in late 2023.
Jennie and Lisa’s new labels not only signals the two’s new path regarding their own careers, but may also have kick-started a new wave for the K-pop industry.
In particular, a post about Jennie and Lisa in the male-dominated K-pop industry was published on the SNS platform X (formerly Twitter), gaining significant attention with over 160,000 views and 10,000 likes.
The post pointed out how the K-pop industry is male-dominated, with men holding most key positions in management, production, and decision making, whilst female artists often suffer from more restrictions and encounter less opportunities.
Therefore, by establishing their own labels, Jennie and Lisa are putting themselves in administrative space, making decisions by themselves and for themselves. They will have more freedom regarding their image and music, as well as stand as models for future generations of female K-pop stars.
In fact, there have been many cases of male idols founding their own companies, but the same cannot be said for female idols. Jennie and Lisa’s cases may finally switch up this sad trend.
BLACKPINK’s with their impressive influence and reputation, are using these to empower women in a male-dominated K-pop world.
On the other hand, the K-pop industry has been seeing significant improvements as women are stepping up one by one. From BoA becoming an executive at SM, Min Hee-jin standing out as the CEO of ADOR, to (G)I-DLE’s Soyeon establishing her standing as a producer, the future is brighter than ever.