K-Pop

BTS’s Jimin Tops November’s Idol Individual Brand Reputation Rankings

The Idol Individual Brand Reputation Rankings have been released with BTS’s Jimin on top

BTS’s Jimin has secured the top spot in the individual idol brand reputation for November, according to the data analysis released by the Korea Corporate Reputation Research Institute on November 23, 2023. Following Jimin, BTS’s Jungkook ranked 2nd, and NewJeans’s Minji ranked 3rd.

“In the link analysis, BTS’s Jimin scored high in ‘record, attention, release.’ In keyword analysis, ‘Billboard, Like Crazy, ARMY’ were analyzed to be high. In sentiment analysis, a big data positive ratio of 91.39% was recorded”, said Koo Chang-hwan, the director of Korea Corporate Reputation Research Institute.

According to the Korea Corporate Reputation Research Institute’s report, Jimin’s brand reputation index saw a 134.15% increase compared to September’s index of 2,676,644.

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Meanwhile, BTS’s Jungkook recorded a brand reputation index of 5,805,844 this month, which indicates a 2.26% decrease compared to September.

NewJeans’s Minji, who ranked 3rd, had a brand reputation index of 4,437,081, marking a notable increase of 56.18% compared to September.

On the other hand, the top 10 rankings for November’s individual idol brand reputations in are as follows: BTS’s Jimin, BTS’s Jungkook, NewJeans’s Minji, NewJeans’s Hanni, BTS’s V, NewJeans’s Danielle, NewJeans’s Hyein, BLACKPINK’s Jisoo, NewJeans’s Haerin, Girls’ Generation’s Taeyeon.

Source: Daum

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