BLACKPINK’s Lisa Follows Jennie’s Step with Personal Label “LLOUD”

The highly-anticipated “coming soon” news of BLACKPINK’s Lisa turns out to be her new personal label, “LLOUD”.

Previously on February 7, BLACKPINK’s Lisa published 2 teaser posters with the words “coming soon”, rousing curiosity from the public. Some even suspected that Lisa is going to establish her own cosmetic brands

However, on February 8, the truth behind these posters have been revealed as Lisa published about her new personal label, “LLOUD”, on SNS. 

“I introduce ‘LLOUD,’ a platform where I can show my vision in music and entertainment. Join me on this exciting journey to break new boundaries”, Lisa wrote, not elaborating on the meaning of “LLOUD”.

lisa blackpink

Previously, another BLACKPINK member, Jennie, also established her own label “ODD ATELIER” in November last year. With the new label, Jennie is expected to focus on music as well as fashion and acting. She is also expanding her range of activities, including appearing on the tvN variety show “Apartment 404”, which will premiere on the 23rd.

Another BLACKPINK member, Jisoo, is expected to engage in individual activities under a label founded in affiliation with her older brother’s company. Rosé is allegedly also preparing to establish her own label.

The four BLACKPINK members have only signed contracts with their agency, YG Entertainment, for group activities. For individual schedules, they are embarking on separate paths. 

Source: Naver

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