Dyson Selects BLACKPINK’s Jisoo as Official Ambassador for Hair Care Innovation
On the 4th, Dyson announced that BLACKPINK’s Jisoo has been chosen as their official ambassador. Jisoo will now represent the face of Dyson’s new hair care products.
Jisoo recently adorned the exclusive cover of Vogue France, the first East Asian to do so. Possessing a unique aura that embodies Korean beauty along with strength and boldness, she aligns with Dyson’s philosophy of innovation and growth through challenges in various fields like music and acting. Dyson was inspired by Jisoo’s activities and chose her as an ambassador.
Jisoo is set to showcase beautiful and healthy Dyson hairstyling. She expressed her joy about becoming the ambassador, stating, “I am truly delighted to be the ambassador for Dyson hair care products that I use every day. Dyson hair care products prevent hair damage from excessive heat, making it easy to maintain healthy hair. Being selected as an ambassador holds special meaning for me.”
Kaitlyn Pierce, Dyson’s Beauty Business President, said, “Jisoo possesses modern yet timeless beauty that evokes natural beauty and healthy hair that everyone desires. We are very pleased to welcome her to the Dyson family.”
Since entering the hair care market in 2016, Dyson has been researching hair styling and hair science, introducing hair care solutions for all hair types. Dyson Supersonic™ hair dryer and Dyson Airwrap styler, innovations in the hair care field, have consistently been loved by Korean consumers.
In 2020, Dyson launched the Corrale straightener and expanded its innovative product lineup this year with the Dyson Airstraight straightener as its fourth hair care product.
Over the past 7 years, Dyson has consistently invested in the development of hair care technology based on scientific research for healthy and beautiful hair styling. To accelerate research and technology development in the beauty sector as a whole, Dyson plans to invest £500 million (approximately 800 billion won) over the next 4 years and introduce 20 new beauty products.