The “wizard” behind BLACKPINK Jennie’s makeup looks that always go viral
BLACKPINK Jennie, who is a Kpop “IT girl” with huge impacts in the fashion world, also receives help in creating her iconic looks.
Jennie, a member of BLACKPINK, has never failed to draw attention with her various fashion styles and makeup looks. Notably, many of Jennie’s iconic makeup were done by the same person, who is called “makeup wizard” in Korea. Her name is Won Joyeon, though she often goes by the pseudo “Joynara”.
Recently at the 2023 Paris Fashion Week, Jennie made a deep impression with her smokey-eyed makeup. Since the female idol recently suffered from a facial injury under her eyes, Joynara made her wear a skin-colored bandage instead of other eye accessories. However, it was this simplicity that gave Jennie a “punk” and bold edge, and the “eye bandage” look quickly became a global trend among makeup gurus.
When Jennie appeared on the cover of Elle US, Joynara also took care of her makeup look. The result is Jennie boasting strong eyebrows, heavy eyeliner, nude lipstick, and dusty pink eyeshadows, adding to her intense gaze.
Meanwhile, in Korean magazines, Joynara constantly switches up Jennie’s makeup style, turning the female idol from innocent and natural to seductive and mysterious.
Source: Yan
