Prada Becomes Viral after aespa’s Karina and Lee Jae-wook’s Dating News 

Luxury brand Prada is once again going viral for being the “base” for groundbreaking news: from scandals to dating reveal. 

On February 27, aespa’s Karina and actor Lee Jae-wook were revealed to be dating by media site Dispatch. 

According to Dispatch’s original article, Karina and Lee Jae-wook “fell in love at first sight” after meeting at a Prada fashion show. As a result, a video of Karina and Lee Jae-wook at Prada’s fashion show in Milan has gained rapid attention


On the other hand, however, “Prada curse” has become a trending keyword on Chinese SNS Weibo due to one hilarious reason: the fashion house has constantly been the “base” for groundbreaking news – ranging from illegal activities, private life scandals, to dating reveal. 

In fact, prior to Karina and Lee Jae-wook “falling in love” thanks to Prada, the brand signed with various ambassadors that later stumbled into controversies, including Cai Xukun (demanding abortion), Ko Chentung (leaked intimate photos scandal), PGone (extramarital affair with Li Xiaolu), Li Yifeng (prostitution and tax evasion scandal), and Zheng Shuang (surrogacy and tax evasion scandal). 

On the Korean side, Prada signed with Irene and Chanyeol, who faced accusations of “power abuse” and “cheating”, respectively. 

Jeon Somi, who became a Prada ambassador in 2022, also recently received criticisms for promoting Starbucks

As a result, many netizens are baffled by the “luck” of Prada, who can’t seem to get a break from “PR mess” for ages. 

Source: K Crush, Weibo

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