After her “attitude” scandal, No:ze appeared in Taeyang’s “Shoong!” and may finally be returning to her roots, dancing.
On April 26th, it was revealed that No:ze, alongside Leejung, participated as dancers in the performance video of “Shoong!”, a track from BIGBANG Taeyang’s new album, “Down to Earth”. “Shoong!”, which features BLACKPINK Lisa, is gaining massive attention.
With a dazzling performance, “Shoong!” marks No:ze’s comeback comes after a long hiatus due to various controversies. In particular, No:ze previously gained popularity after appearing on Mnet’s “Street Woman Fighter” and causing the “Hey Mama” syndrome. Subsequently, she reached her peak with appearances on various variety shows.
However, her “advertising misconduct” on social media held her back. It was claimed that No:ze received high advertising fees but fulfilled the advertisement only after the marketing season had passed and deleted the advertising post shortly after. In addition, she only did this to small brands, while keeping posts of luxury brands for a long time.
At the time, No:ze’s agency issued an official apology, which stated, “We failed to keep the contract period promised with the advertising party due to our company’s negligence, and we confirmed that the post was not uploaded, or deleted, within the deadline due to insufficient communication with the artist.”
No:ze also apologized, saying, “I sincerely apologize for causing harm and disappointment to the parties concerned without any excuse.” However, public opinion remained cold as further revelations were made that No:ze had a difficult attitude on advertising sets, causing stress to the staff.
Eventually, No:ze resumed her SNS activity, but there was no significant action. Meanwhile, her comeback seemed even more distant as she had disputes with her agency over settlements and exclusive contracts. Although No:ze resolved the misunderstandings about the dispute with her agency and reached an amicable settlement, her comeback seemed to be far away as controversies piled up.
Now that No:ze has returned to her roots as a dancer, the long-term silence has finally been broken. Although No:ze will not be at the forefront when Taeyang performs “Shoong!” on music shows, there is a possibility that she will indirectly return after this. It remains to be seen whether No:ze will make a smooth comeback afterwards.
Source: Nate
