Netizens are questioning NewJeans Danielle’s global ambassador title after the female idol’s absence at Burberry’s 2023 London Fashion Show.
Despite being rookies, girl group NewJeans have received fashion resources that are among the top of 4th generation idols. However, with NewJeans members constantly being announced as ambassadors of luxury brands, many netizens are starting to raise doubts.
In particular, Burberry’s show at the 2023 London Fashion Week was recently held with the attendance of various celebrities. Naturally, Burberry’s ambassadors, from actress Jun Ji Hyun, soccer star Son Heung Min, to Thai celeb Bright Vachirawit, were all spotted at the event.
However, Danielle, who was announced as Burberry’s global ambassador, was absent, raising doubts about the validity of her title. As the first fashion event following an ambassador’s announcement is often important, netizens can’t help but wonder about the reason why Danielle couldn’t go, especially when NewJeans is not in any active promotions. Some also pointed out that other celebrities who were absent would post invitation cards or flowers sent by the brand as a way to say thank you, but ADOR made no post like that for Danielle, either.
As a result, people started to suspect that Danielle is being “neglected” despite being the global ambassador of Burberry.
Previously in January 2023, ADOR announced that NewJeans Danielle has become the global ambassador of Burberry, standing alongside famous actress Jun Ji Hyun. However, Burberry did not publish any statement on their behalf, and instead only liked ADOR’s announcement post.
It was ADOR that announced NewJeans’ Danielle as Burberry’s global ambassador
As of the moment, Danielle still hasn’t participated in any official ambassador schedules
Following Danielle’s absence, some people even accused ADOR of “buying” ambassador titles for NewJeans members, with the support of HYBE. As NewJeans is a relatively new artist who has not interacted much with fashion brands, it seems illogical that they would become ambassadors so early, said these netizens.
Chanel did not post any announcement about Minji becoming their ambassador
Hyein did not have much interaction with Louis Vuitton before becoming the brand’s ambassador
Haerin is the only member of NewJeans that has not been announced as the ambassador for any brand
Source: yan
