A female idol surpassed Jisoo, Jennie and Bona to take 1st place.
The Korea Corporate Reputation Research Institute analyzed 115,586,062 brand big data of 579 individual girl groups from February 20 to March 20 and announced the ‘Girl Group Individual Brand Reputation’ ranking on March 20th.
Girls’ Generation’s Taeyeon brand, which ranked first in the individual girl group brand reputation, was analyzed with a brand reputation index of 4,02,679, with a participation index of 688,459, a media index of 1,074,499, a communication index of 926329, and a community index of 1,332391. Compared to the brand reputation index of 4,312,767 in February, it fell 6.77%.
The second-placed girl – Bona was analyzed with a brand reputation index of 3,68,543 with a participation index of 1,116,038, a media index of 1,182,679, a communication index of 743,835, and a community index of 643,990. Compared to the brand reputation index of 3,201,127 in February, it increased by 15.16%.
The 3rd place BLACKPINK Jennie brand was analyzed with a brand reputation index of 3,614,000, with a participation index of 446,546, a media index of 455,946, a communication index of 1,11,296, and a community index of 1,59,7672. Compared to the brand reputation index of 4,135,399 in February, it fell 12.69%.
Top 30 in girl group personal brand reputation rankings in March 2022:
- Girls’ Generation’s Taeyeon
- Cosmic Girls’ Bona
- Black Pink Jennie
- Apink Son Na-eun
- Black Pink Jisoo
- Red Velvet Joy
- Girl’s Day Yura
- Black Pink Rosé
- aespa Winter
- Twice Nayeon
- Apink Jung Eunji
- Girls’ Generation Yoona
- Red Velvet Irene
- aespa Karina
- Red Velvet Seulgi
- (G)I-DLE Soojin
- Black Pink Lisa
- Girls’ Generation Seohyun
- Girls’ Generation Sunny
- Red Velvet Wendy
- Girls’ Generation Hyoyeon
- Oh My Girl Arin
- A Pink Park Chorong
- Apink Yoon Bomi
- Girls’ Generation Yuri
- EXID Hani
- Girls’ Generation Sooyoung
- TWICE Jihyo
- Red Velvet Yeri
- Oh My Girl YooA
