In the era of SNS, there is a famous actress/influencer who is nicknamed a walking company. Because related products on her SNS posts always enjoy unexpected good revenue, this actress is paid 500 million won for each post on her SNS.
It is none other than Song Hye-kyo, Korea’s leading top star. In today’s era of online influencers, Song Hye-kyo, who was appointed as an Asian Ambassador for Fendi in February, proves her power as one of the successful factors for the F/W fashion show.
Song Hye-kyo posted a post earlier this year encouraging online viewing of the Fendi 2021 F/W fashion show during Milan Fashion Week. The post received about 560,000 likes, which are estimated to be worth 477,900 dollars (500 million won).
Song Hye-kyo’s powerful influence lies in her reign as a Hallyu star for a long time. Song Hye-kyo is an actress who enjoys high popularity not only in Korea but also throughout Asia. In particular, she has elicited explosive responses in Greater China.
Song Hye-kyo’s popularity means that she can exert her influence depending on what kind of posts she uploads. Song Hye-kyo is showing off her immense popularity with 11,46 million Instagram followers. The actress became a top star in the 2000s and has been in this position for 20 years.
Meanwhile, Song Hye-kyo is participating in SBS’ drama <Now, We Are Breaking Up>.
