Uhm Jung Hwa beats Lee Do Hyun and Ahn Hyo Seop to top Drama Actor Brand Reputation Ranking in June
The drama actor brand reputation ranking in June was released.
On June 6th, the Korea Corporate Reputation Research Institute announced the drama actor brand reputation ranking in June. Uhm Jung Hwa ranked first.
The Korea Corporate Reputation Research Institute indexed 63,050,829 brand big data of 50 drama actors from May 6th to June 6th by measuring consumer participation, social media, communication and community indices. Compared to the drama actor brand big data of 62,192,698 in May, it increased by 1.38%.
The brand reputation index for Uhm Jung Hwa, who took first place, was analyzed to be 5,321,968 with a participation index of 1,019,561, a media index of 964,220, a communication index of 911,990 and a community index of 2,426,196.
Lee Do Hyun, who ranked second, had a participation index of 709,137, a media index of 646,460, a communication index of 617,147 and a community index of 1,702,962, resulting in a brand reputation index of 3,675,706.
Ahn Hyo Seop rose to third place with a participation index of 730,630, a media index of 672,844, a communication index of 904,094 and a community index of 802,243, resulting in a brand reputation index of 3,109,810.
Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute said, “As a result of drama actors’ brand reputation analysis in June, the brand Uhm Jung Hwa was analyzed as No.1. In the big data link analysis, the brand Uhm Jung Hwa was linked with ‘Forgive, comfort, happy’, while in her keyword analysis, ‘Cha Jeong Suk, Kim Byung Chul, Min Woo Hyuk’ appeared the most. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 89.52%.“
He added, “When comparing it to last month’s drama actor brand big data of 62,192,698, there was an increase of 1.38%. In detailed analysis, brand consumption decreased by 9.44%, brand issue decreased by 9.14%, brand communication decreased by 7.43% and brand expansion increased by 24.05%.”
Top 30 of the June Drama Actor Brand Reputation Ranking in order are Uhm Jung Hwa, Lee Do Hyun, Ahn Hyo Seop, Kim Byung Chul, Han Suk Kyu, Min Woo Hyuk, Kim So Yeon, Myung Se Bin, Lee Dong Wook, Lee Sung Kyung, Ahn Eun Jin, Ra Mi Ran, Kim Bum, Baek Jin Hee, Kim Dong Wook, Ahn Jae Hyun, Lee Chae Young, Woo Do Hwan, Cha Joo Young, Jang Na Ra, Yoo In Na, Kim Jae Won, Song Ji Ho, Ryu Kyung Soo, Jang Hyuk, Kim Ji Yeon, Jin Ki Joo, Seo Ji Hye, Shin Ye Eun and Kim Nam Hee.
Source: Wikitree
