NewJeans topped the girl group reputation ranking of February, BLACKPINK landed in second place while H1-KEY in third
NewJeans became the most popular girl group with the highest brand reputation in February.
On February 12th, the Korea Institute of Corporate Reputation released the list of girl group brand reputation of February. NewJeans was at the top of the list while BLACKPINK came in second and H1-KEY in third.
NewJeans’ brand reputation was analyzed from four indices: brand reputation index (5,851,068) from the participation index (1,414,468), media index (1,590,850), communication index (1,300,422) and community index (1,545,328).
Koo Chang Hwan, director of the Korea Institute of Corporate Reputation, said, “In the link analysis of the NewJeans’ brand, which ranked first, ‘Record, Breakthrough, Become a Fan’ was high, and in the keyword analysis, ‘OMG, YouTube,’ and ‘Hypeboy’ were high.” He also added, “In the positive negative ratio analysis for the NewJeans’ brand, the positive ratio was 86.13%.”
In second place, BLACKPINK received a brand reputation index of 4,928,763, a decrease of 20.26% compared to the brand reputation index of 6,181,277 in January.
H1-KEY was ranked in third, having a brand reputation index of 2,994,726. Compared to the index of 151,816 in January, it rose by 1,872.60%.
Coming in fourth place was IVE whose brand reputation index was 2,789,385. Compared to their brand reputation index of 3,208,974 in January, it fell by 13.08%.
LE SSERAFIM was ranked in fifth with the brand reputation index of 2,671,223, a decrease of 14.58% compared with the figure in January.
The results were analyzed by the Korea Institute of Corporate Reputation from 52,437,380 brand big data accumulated from January 12, 2023 to February 12, 2023. Compared to 55,441,187 girl group brands in January, the statistics decreased by 5.42%.
The brand reputation index is an indicator generated through brand big data analysis after finding that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive/negative evaluation of girl groups, media interest, consumer interest and communication. Channel analysis of brand reputation monitors was also included.
Source: daum
