The production quality of BABYMONSTER’s new performance video draws criticisms.
After BABYMONSTER’s debut, many netizens have been showing disappointment. In particular, the MV for the group’s debut song, “BATTER UP”, was criticized as a “patched-up version” of BLACKPINK and 2NE1’s MV, with less appealing music.
Additionally, YG Entertainment faces backlash for barely promoting BABYMONSTER, from having no visual director for the group, to not holding a debut showcase and preparing for music show appearances.
In fact, the only new content of BABYMONSTER (alongside dance challenge videos) is a special performance video of “BATTER UP”, but this too is being criticized for poor production quality.
Particularly, the performance video for BABYMONSTER’s “BATTER UP” was filmed at a set reminiscent of a Western highschool, and showcases an old-school vibe along with a strong hip-hop style.
Through this video, BABYMONSTER members receive a lot of praise for their well-polished skills despite their recent debut, and the rap section performed by members Asa and Ruka captures attention.
The members receive a lot of praise for their skills
However, the video’s production quality draws controversies
Despite the high-quality dance, the color scheme and the school concept of BABYMONSTER’s performance video are said to be “copied” directly from BLACKPINK’s “As If It’s Your Last” MV from six years ago, yet still feels more outdated. As a result, BABYMONSTER is once again compared to BLACKPINK in an unfavorable manner.
Many commented that BABYMONSTER’s school concept seems to be “copied” from BLACKPINK six years ago but looks more outdated
Additionally, netizens had harsh comments regarding YG’s promotional activities for BABYMONSTER, and brought up previous claims of YG currently lacking a visual director.
Below are some comments from netizens:
- All members perform very well, but the production is too outdated.
- YG, send these girls to music shows. They have great performance skills.
- I can’t believe a video from YG looks so outdated…
- The girls are really talented, but the music and video are very outdated… Is this the best YG can do?
- This reminds me of BLACKPINK’s “As If It’s Your Last”, but a flawed version.
- Why does this video look even older than BLACKPINK’s from six years ago?
Source: K14, theqoo