TWICE, ITZY, 2PM, Stray Kids, and other JYP artists will no long release physical albums
Earlier this month, JYP Entertainment released their 2021 ESG (environmental, social, and governance) Report, which includes the company’s plans to cease the production of physical albums, in order to preserve the environment.
The excerpt regarding this decision is as follows:
“In order to reduce waste generated when purchasing albums, we are preparing various digital-based albums that can replace plastic physical CDs. When purchasing an album in this format, only photo cards will be received in person, while songs, behind-the-scenes videos, and lyric books will be provided through a digital code, and for this purpose, related technologies such as QR and NFC are being studied. Photo cards are also being considered to take on more eco-friendly production.
In order to reduce environmental pollution caused by album packaging, we will minimize packaging materials and introduce environmentally friendly elements in package design, and reduce waste by utilizing FSC-certified paper, soybean oil ink, and low-emission coatings.
Furthermore, we will promote the eco-friendliness of our artist’s merchandise step by step. We will actively utilize eco-friendly materials such as biodegradable plastic made from natural produce and upcycling materials using discarded waste, as well as expand the use of reusable products such as clothes, eco-bags, and tumblers made from natural materials. In order to achieve such goals, we will also work hard to create social value by reviewing cooperation with social enterprises and ventures in various ways.“
JYP Entertainment is not the first agency to head towards an environmentally-friendly goal, especially amid the explosion of the Kpop wave and increasing physical album sales. Previously, major companies YG, SM, HYBE, and others also started their own respective research and planning.