Jessica’s Brand BLANC & ECLARE Continues to Expand in China with New Stores

Jessica plans to open two new BLANC & ECLARE stores in China, indicating strong growth for her fashion brand in the country.

BLANC & ECLARE, the fashion brand founded by former Girls’ Generation member Jessica Jung, is continuing its expansion in China with the planned opening of new stores in Hangzhou and Beijing at the end of April. 


The move to open a store in the heart of the capital city of Beijing is a clear indication that Jessica’s brand is gaining momentum and growing strongly in the Chinese market.

Last year, Jessica opened three BLANC & ECLARE stores in major cities in China, including Harbin, Shanghai, and Shenyang. On the opening day of each store, fans and customers queued up for hours just to get their hands on the latest products from the brand.


BLANC & ECLARE items are also loved by many K-pop stars and Korean actresses, such as BLACKPINK’s Jennie, Krystal, IVE’s Jang Wonyoung, aespa’s Karina, TWICE’s Mina, Jeon Somi, Shin Min Ah, and many more. 

The brand’s minimalist yet chic aesthetic, which is reflected in its clothing, accessories, and eyewear, has become a favorite among fashion-conscious Korean female celebrities.


Jessica founded BLANC & ECLARE in 2014. Since then, the brand has been steadily expanding in Asia, with stores in Seoul, New York, Beijing, Hong Kong, Bangkok, Taiwan, Shanghai, Tokyo, and Vancouver.

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