Celebrity

Is aespa the most successful K-pop girl group of 2021?

PAK, Daesang, setting records left and right, is aespa this year’s most outstanding girl group? 

aespa is one of the most outstanding female rookies of K-pop 4th generation. With their hard work over the past year, the group has excellently gained outstanding achievements, even surpassing famous seniors. 

aespa deserves to be dubbed the most successful girl group of 2021
aespa deserves to be dubbed the most successful girl group of 2021

2021 is unarguably a successful year for aespa as the group’s songs continuously achieve great results. The group had a spectacular comeback in May with the hit “Next Level”, which charted No. 1 for a long time on major digital music charts in Korea such as Melon, Bugs, Gennie, Flo. aespa even outranked famous seniors like Brave Girls, BTS, Heize. Even now, the popularity of “Next Level” has yet to decrease. 

Next Level‘s choreography also went viral. The hand gesture in the chorus has become one of the most iconic K-pop dance moves this year. 

Next Level is the smash hit with the most viral choreography in 2021
Next Level is the smash hit with the most viral choreography in 2021

In October, aepsa made another comeback with the first mini album Savage and the title track of the same name. The group’s physical album sales exceeded 500,000 copies in a short time, making aespa the girl group with the best-selling album in 2021, surpassing TWICE and ITZY. Savage also brought aespa the first Perfect All-kill in their career. aespa is the first and only 4th generation idol group to earn this domestic music chart achievement. 

Savage brought aespa their first-ever Perfect All-kill
Savage brought aespa their first-ever Perfect All-kill

With such admirable achievements, aespa has won big at year-end award shows. SM’s rookie is the first 4th generation female group to take home a prestigious Daesang. Only a year after their debut, aespa became Daesang winner twice this year: Stage of the Year (Asia Artist Awards) and Record of the Year (Melon Music Awards)

aespa won 2 Daesangs in 2021.
aespa won 2 Daesangs in 2021.
aespa proves their impact in many year-end award shows in Korea
aespa proves their impact in many year-end award shows in Korea

Not only in Korea, aespa also left their mark on the international market. Recently, aespa had the opportunity to perform at one of the largest winter music events in the United States, Macy’s Thanksgiving Day Parade. Appearing on the world-class stage for the first time, aespa made fans extremely proud.

For their first overseas schedule, aespa performed on a spectacular stage
For their first overseas schedule, aespa performed on a spectacular stage

aespa has also bagged enviable endorsement and commercial deals with fashion, cosmetics and skincare brands. In 2021, aespa were continuously announced as ambassadors and muses for different brands such as Givenchy, CLIO, Acqua Di Parma, Mediheal and Eider. The group has also graced the covers of major magazines such as Vogue, Harper’s Bazaar, Dazed, W. Moreover, aespa members often occupy the top positions in the monthly brand reputation rankings.

aespa has great potential in fashion and commercials
aespa has great potential in fashion and commercials
aespa frequently appears on magazine covers 
aespa frequently appears on magazine covers 

aespa’s achievements in 2021 are undeniably amazing and worth being proud of. With their talent and visuals, aespa promises to conquer more fans and earn more great achievements in the future, continuing the success of senior generations.

Source
yan
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