Just over 3 months into their debut, IVE has proved themselves to be one of the most outstanding 4th gen girl groups.
IVE draws attention among 4th generation idol groups thanks to the visuals and charm of all 6 members. When they first debuted, IVE came under several controversies over the members’ skills and attitudes. However, controversy aside, the Starship girl group has also achieved amazing success.
IVE was officially launched in December 2021 with the debut track ELEVEN. When it was first released, the song drew mixed reactions. Some netizens claimed the song sounds unimpressive and IVE should have gone for a brighter and more refreshing concept. However, after IVE’s promotions, ELEVEN has become much more well-received and earned great results.
On domestic charts like Melon 24Hits, Bugs, FLO and Genie, ELEVEN still maintains its rank in the top. ELEVEN also helped IVE take home 13 music show wins. They won No.1 on all 3 major broadcasting stations, KBS, MBC and SBS.
In addition, IVE has become the 4th gen girl group with the best-selling album in the first week with more than 150,000 copies. They received Hanteo’s initial first week sales certification for this record.
Not only succeeding with their debut song, IVE is also doing amazingly well in fashion and commercials. Recently, IVE created a buzz as they graced the covers of Cosmopolitan Korea. In addition to the cover of the whole group, all 6 members have their individual covers, showing their attractive beauty when wearing luxurious jewelry by Fred Paris.
They are still rookie idols, but IVE members are already successful CF models. 4 out of 6 members have got their own endorsement deals. The most sought-after member is none other than Wonyoung. Thanks to her gorgeous visuals, she has been selected as the muse of many brands such as Miu Miu, Innisfree, Chaumet, and Kirsh.
Yujin has also been chosen to represent many brands. The 19-year-old female idol has signed contracts with various well-known brands such as Pepsi, Burberry Beauty, The Volon, MEGA PASS. Most recently, she also represented Chanel Beauty.
Japanese member Rei has also got her own CF. Currently, she is the muse of cosmetics brand Bonajour. In the newly released promotional photos, Rei captures fans’ hearts with her innocent and sweet beauty.
Liz is also highly appreciated by netizens as a CF model. She attracted attention with a series of photos for Olive Young’s Vegan Beauty campaign. Many fans think that Liz‘s charisma is not inferior to Wonyoung, who has a lot of experience in this field.
Besides, Liz stuns with her attractive visuals and outstanding blonde hair. She is also praised for her stunning figure. Fans are all captivated by her flawless, doll-like beauty.
Despite some controversies, IVE has now achieved remarkable results. Not only having success with the debut track, the Starship girl group also owns great advertising contracts that make fans proud.
