Following the success of ‘Our Beloved Summer’ Choi Woo Sik – Kim Da Mi reached the top of the drama actor brand reputation rankings

dhanJanuary 29, 2022Last Updated: January 29, 2022

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As a result of big data analysis of drama actor brand reputation in January 2022, it was analyzed in order of first place – Choi Woo-shik, second place – Kim Dami, and third place – Ji Hyun-woo.

Choi Woo-sik, who ranked No. 1 in the brand reputation of drama actors, was analyzed to have a brand reputation index of 6,556,797 as the participation index of 1,312,930; communication index of 1,756,994; community index of 1,513,773.

The Korea Corporate Reputation Research Institute indexed 80,329,230 brand big data of 50 actors appearing in dramas aired from December 29, 2021 to January 29, 2022 by measuring consumer participation, social media, communication and community indices. Compared to the drama actor brand big data of 74,816,041 in December 2021, it increased by 7.37%.

In second place, Kim Dami was analyzed to have a brand reputation index of 5,337,173 as the participation index of 1,677,476 media index of 1,102,413, communication index of 1,342,364, community index of 1,214,919.

In third place, Ji Hyun-woo was analyzed to have a brand reputation index of 4,523,681 as the participation index of 1,136,292 media index of 982,966; communication index of 1,011,122; community index of 1,393,301.

In fourth place, Jung Hae-in was analyzed to have a brand reputation index of 4,306,112, with a participation index of 820,849; media index of 773,743; communication index of 712,853; community index of 1,998,668.

The fifth-ranked brand, Lee Se-hee, was analyzed to have a brand reputation index of 3,065,105, with the participation index 761,132; media index 792,128; communication index 848,307; community index 663,538.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “As a result of the analysis of the brand reputation of actors in the drama in January 2022, the brand Choi Woo-shik, who plays in the drama ‘Our Beloved Summer’, was analyzed as the first. ‘Dating, kissing, and loving’ and ’Kim Dami, Choi Woong, and Excitement’ came out high in the keyword analysis. In the analysis of the positive/negative ratio, the positive ratio was analyzed as 77.01%.”

In addition, “Drama actor brand category analysis of brand big data in January 2022 showed a 7.37% increase compared to 74,816,041 big data of drama actor brands in December 2021. According to detailed analysis, brand consumption rose by 26.72%, brand issue increased by 12.37%, Brand communication rose by 17.27%, and brand spread fell by 15.09%,” said actor big data analysis.