The brand reputation ranking for Korean actors in the month of March have been revealed with surprising results.
On March 1st, the Korea Corporate Reputation Research Institute released the brand reputation ranking for actors for the month of March. This is the result of extracting and analyzing 202,325,951 actor big data from the 1st of last month to the 1st of this month.
According to this, the first place in brand reputation belongs to Choi Min Sik, and the second place was assumed by Son Seok Gu. They were followed by Song Joong Ki, Im Si Wan, Lee Je Hoon, Lee Sung Min, Jeon Do Yeon, Hyun Bin, Gong Yoo, Lee Byung Hun, Kim Ok Bin, Kim Nam Gil, Choi Woo Shik, Jeon Hye Jin, Lee Jung Jae, Honey Lee, Kim Hye Soo, Go Yoon Jung, Kim Tae Ri, Lee Seo Jin, Moon Chae Won, Ha Jung Woo, Kim Da Mi, Jin Seon Kyu, and Cho Jin Woong, in sequential order, alongside others. etc. have been named.
Choi Min Sik, who ranked first, was analyzed with a brand reputation index of 7,553,969 (participation index 561,537, media index 2,619,427, communication index 1,163,457, community index 3,209,548).
Meanwhile, the brand reputation index of Son Seok Gu, who took 2nd place, was 7,548,672 (participation index 975,300, media index 2,598,825, communication index 2,007,547, community index 1,967,000).
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “The Choi Min Sik brand, which ranked first in the actor brand reputation in March 2023, has ‘natural’, ‘immersive’, and ‘betting’ high in the link analysis. Meanwhile, major keywords analyzed include Big Bet, ‘Cha Moo Sik’, and ‘Son Seok Gu’. In the positive/negative ratio analysis, the positive ratio recorded 83.19%.“
Choi Min Sik appeared in the Disney+ original drama “Big Bet” (also known as “Casino” or “King of Savvy”), which was first released in December 2022. Here, the actor worked with Son Seok Gu, and was praised for his enthusiastic performance as Cha Moo Sik, who reigned as the king of casinos in the Philippines.
Season 2 of “Big Bet” was released on February 15th, 2023. Since then, one episode has been released every Wednesday at 5:00 PM (KST).
On the other hand, the brand reputation index is an index created based on consumers’ online habits. In the movie star brand reputation index, consumers’ brand consumption patterns were analyzed with participation index, media index, communication index, and community index. Through this, it is possible to measure the positive/negative evaluation, media interest, and consumer interest in the actor’s personal brand.
Source: wikitree
