February Kpop Boy Group Brand Reputation Rankings Announced

dhanFebruary 8, 2024Last Updated: February 8, 2024

2 minutes read

Group BTS topped the boy group brand reputation rankings in February.

The Korea Corporate Reputation Research Institute measured 67,823,738 boy group brand big data measured from January 12 to February 12, 2022 and measured participation index, media index, communication index, and community index for boy group brands through consumer behavior analysis. Compared to 61,966,657 brand big data in January, it increased by 9.45%.

Brand Reputation Index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Brand reputation analysis of boy bands can measure positive and negative reviews of boy bands, media interest, consumer interest, and traffic. The index recommended through the brand reputation ranking page is also weighted.

The BTS brand, which ranked first in the boy group brand reputation, was analyzed as a brand reputation index of 11,984,394 with a participation index of 1,160,527, a media index of 3,407,872, a communication index of 3,328,477, a community index of 4,087,518. Compared to the brand reputation index of 11,027,000 in January, it increased by 8.68%.

In the second place, NCT was analyzed to have a brand reputation index of 3,964,297; including a participation index of 186,115, a media index of 976,508, a communication index of 1,469,517, and a community index of 1,332,159. Compared to the 3,643,859 brand reputation index in January, it rose 8.79%.

In 3rd place, Seventeen communication index of 775,149, and a community index of 1,187,931. It was analyzed with a reputation index of 3,610,624. Compared to the brand reputation index of 3,665,984 in January, it fell by 1.51%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “The BTS brand, which ranked No. 1 in big data analysis in February 2022, was highly analyzed as ‘increasing, grateful, and breaking through’ in link analysis. In keyword analysis, ‘YouTube, Instagram, and ARMY’ were highly analyzed. In the positive-negative ratio analysis, the positive ratio was 76.05%. If you look at the detailed analysis of the brand reputation of BTS, brand consumption decreased by 25.61%, brand issue rose by 4.35%, brand communication rose by 14.45%, and brand expansion rose by 24.13%.”