ILLIT Successfully Achieved Perfect All-Kill Even Amid HYBE’s Internal Conflict
Despite the intense confrontation between HYBE and its label ADOR, ILLIT successfully achieved No.1 on music charts
On April 24th, ILLIT’s debut song “Magnetic” reportedly placed No.1 on major music charts in Korea, including Melon, Genie, Bugs, VIBE and Flo. Surpassing groups like (G)I-DLE and TWS, ILLIT eventually rose to No.1
ILLIT belongs to Belift Lab. It’s another sub-label of HYBE, which is in a dispute over management rights with its label ADOR. The conflict arose because ADOR CEO Min Hee-jin claimed that ILLIT copied NewJeans, the girl group she created. In the process, evidence proving ADOR’s attempt to become independent from HYBE was discovered, causing HYBE to conduct an audit on ADOR and its executives.
Controversy intensified as Min Hee-jin called ILLIT “copy of NewJeans”. In fact, ILLIT caused a stir even before their debut for having a similar music style and concept to NewJeans. Entering the music industry as the youngest group of HYBE after NewJeans, ILLIT is arousing keen attention with their concept of “pure teenage girls”.
ILLIT has become the first girl group to have their debut title song rank No.1 on music shows and music charts.
In the music industry, there were speculations that HYBE’s internal conflict would affect the image of ILLIT, a group that just debuted a month ago, negatively. However, the group seems to continue their success by rising on charts thanks to the high quality of their debut song. It seems that ILLIT’s music is more appealing to the public compared to NewJeans,
In addition, ILLIT is also creating a sensation on the US Billboard Chart. “Magnetic” placed No.3 and No.6 on the Global (excl. US) and Global 200, respectively. Despite the grand comeback of pop star Taylor Swift, “Magnetic” has maintained its position at the top of the charts for four consecutive weeks. Previously, “Magnetic” even broke a new record as a K-pop debut song to enter the US Billboard Main Song Chart ‘Hot 100’.
“Magnetic” is a song that compares the heart of a person who runs towards someone they love in full speed like a magnet. ILLIT’s refreshing charms were praised for matching the song’s exciting melody so well.
Source: daum
