Celebrity

Lee Yoo Mi’s stardom after Squid Game and All Of Us Are Dead: Instagram followers and endorsement rate skyrocket, picked by a high-end brand 

“Sulli look-alike” Lee Yoo Mi has been enjoying spectacular life-changing fame thanks to 2 Netflix shows, All Of Us Are Dead and Squid Game.

Netflix zombie hit All Of Us Are Dead is taking the world by storm. The cast of the drama has also become the center of attention. Among them, one of the most outstanding actresses is Lee Yoo Mi. 

In just a year, Lee Yoo Mi went from a barely known actress to a rising star thanks to her participation in “Squid Game” and “All Of Us Are Dead“. Following the success of 2 Netflix original series, she has been enjoying life-changing popularity. The number of followers on her personal Instagram has increased hundreds of times. She now gets paid way more than before and was chosen as one of the ambassadors for luxury brand Miu Miu alongside two popular female idols, Girls’ Generation’s Yoona and IVE’s Jang Wonyoung. 

1. The number of Instagram followers increased 185 times

Before shooting to fame with “Squid Game” and “All Of Us Are Dead“, Lee Yoo Mi’s personal Instagram only had 40,000 followers. But after starring in two famous shows back to back, the actress now has 7.3 million followers. In just a short time, the number of followers of Lee Yoo Mi has increased by 185 times – an insane number. Each post of the actress now attracts millions of likes. 

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… and All Of Us Are Dead

2. The endorsement rate skyrockets 

Thanks to the high number of followers, the endorsement rate of Lee Yoo Mi has also increased rapidly. According to Influencer Marketing Hub, each advertising post of Lee Yoo Mi brings her thousands of dollars. This is definitely an important source of income besides Lee Yoo Mi’s acting salary. 

3. Became the face of a luxury brand alongside Yoona and Jang Wonyoung 

Luxury brands all pick the most popular stars to represent their products. Italian fashion house Miu Miu (under Prada) is no exception. In the Korean market, Miu Miu has two famous ambassadors, SNSD Yoona and IVE’s Jang Wonyoung. Although she rose to stardom not long ago, Lee Yoo Mi has also been chosen by Miu Miu as the 3rd ambassador, which proves that her charm and impact is no joke. 

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Lee Yoo Mi became the face of Miu Miu…
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…and attended the brand’s events…

4. Getting invited to major events, gracing magazine covers

Lee Yoo Mi was invited to attend the prestigious Busan Film Festival 2021. She also became one of the highly sought-after stars by well-known magazines thanks to her charming visuals and captivating aura. In just a short time, Lee Yoo Mi has appeared in top magazines such as Dazed, Vogue, Cosmopolitan…

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Lee Yoo Mi appeared on the red carpet of the prestigious Busan Film Festival…
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